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Brand StudioIdentity · Web · AI
Bathke Bespoke campaign photograph: model in a camel coat and red bespoke shoes walking past a painted mural

Your clients decide in seconds. We design those seconds.

Before a word is spoken, your brand has already named your price.

Identity, web, and AI for founders who want a better number.

Selected work

Brands we've built and rebuilt.

BrightsteadGrantAuthorityGhetto Country BrandmotherBathke BespokeShasta AdvisorySteel Root CapitalImpact Growth CapitalRedd GolfHandpan DojoEva Longoria Foundation

No trophies.A waiting list.Awards are judged by designers.Brands are judged by the market.

01 · Praise

What they say when we're not in the room.

5.0 from 8 reviews on Google

02 · The UMBRA method

We buildthe version of youthat walks in first.

03 · The offer

The Legacy Engagement

One method. One transformation: from functional but forgettable to the brand everyone in the room assumes is the expensive one.

Best investment: $13,500, brand and website, live in six to eight weeks. Every other option is built around where your business is.

The Shadow Leader & The Phantom Beauty.

Vanja and Andjela. Brand Director and Creative Director, co-owners of every shadow this studio casts. He treats your brand like an investment. She makes sure it's unmistakable. Nothing ships until it survives them both, so the two you meet on the first call are the two who lead the work, and the two whose reputation ships with it.

Vanja, with his keen eye for detail, ensures everything is pixel-perfect. Andjela brings a playful energy, pushing boundaries and challenging perfection. Together, they produce work that is jaw-dropping.
Phyllis Williams-Strawder · Certified Brand Strategist

Stephen Hilgart came to us as a client. He is now our strategy partner.

He hired us before he joined us: he saw the work from the buying side first, then decided he would rather be on this side of it. Vanja and Andjela still lead every engagement. Stephen sharpens the thinking before the design starts.

Andjela, The Phantom Beauty, Creative Director of The Shadow Legacy
Vanja, The Shadow Leader, Brand Director of The Shadow Legacy

The Shadow Legacy is a woman-owned studio. For eleven years, Andjela has decided which brands are ready to leave the shadows.

FAQ

Questions founders ask The Shadow Legacy.

The Shadow Legacy publishes every price, because it saves everyone's time. Each option is built around where your business is: Launch at $5,000 for a launch-ready brand, up to Legacy at $27,500 for the full system. Most clients choose brand and website together at $13,500.

Most clients go live in six to eight weeks with brand and website together. A launch-ready brand takes about three weeks, the full system eleven to fourteen. Strategy leads, design follows, and nothing ships before it's right.

Every deliverable has a fixed number of rounds, written into your agreement before we start: two for the logo, the website design and the copy, one for most of the rest. Extra rounds are $450 each, agreed before any work begins. Endless revisions are how good brands get committee'd to death.

Vanja and Andjela lead every project directly. The studio stays small, so the people you hire are the people who shape the work.

The Shadow Legacy takes 40% to start, 30% when you approve the strategy and creative direction, and 30% at launch. Structured like the investment it is.

You do. The Shadow Legacy transfers full copyright on final deliverables at final payment. We reserve the right to show finished work in our own portfolio.

Your domain, website platform, font licenses, hosting, photo shoots, printing and paid ads. You pay those providers directly, never through us and never marked up, and you get the full list before you sign anything.

AI can build you a website, the same one it builds everyone else. A founder who chairs a $4-billion portfolio considered that route and hired us instead. A brand isn't assembled from prompts; it's built from understanding who you are and making strangers feel it. We build AI into the brands we make. We are also what it can't do.

With all of today's AI tools, I could have built a website with brand logo and color scheme. As a bootstrapped entrepreneur, I considered a DIY approach. But I was looking for more. I knew a collaborative process with real experts and creatives could truly translate not just what I do, but who I am and what it feels like to work with me.
Carol Kim · Founder & Principal, Shasta Advisory

Yes, where it earns its place. The Shadow Legacy sets your brand up so Google and AI assistants can find and read it correctly, builds the automations that answer and follow up every inquiry, and makes AI photography from your own photos. A brand a machine can read correctly is a brand that stays consistent at scale.

Yes. Every step includes support after launch: 7 days for a brand, 14 with the website, 21 with the full system. After that, The Shadow Legacy offers a standing retainer: strategy sessions, new pitch decks, website updates, campaigns, social, and the systems we build. Launch is day one; most of the work of a legacy comes after.

They offer an incredible monthly service where I can send them the raw content for my playbooks and other resources… This service is a game-changer, saving me countless hours of trying to DIY on Canva or using copycat templates.
Phyllis Williams-Strawder · Certified Brand Strategist

Five. The Shadow Legacy runs a maximum of five client engagements at a time, which is why start dates are scheduled rather than immediate.

Within 24 hours you receive our Welcome Guide and a link to book a call. We talk, check the chemistry, and if it fits, you get a proposal and a start date.

One step left.It's yours.

Somewhere right now, a buyer is deciding what you're worth.Four minutes here decides what they find.