
Your clients decide in seconds. We design those seconds.
Before a word is spoken, your brand has already named your price.
Identity, web, and AI for founders who want a better number.
Brands we've built and rebuilt.
No trophies.A waiting list.Awards are judged by designers.Brands are judged by the market.
We learn your business like we're about to buy it.
Read moreYour buyers, your market, your numbers, and the exact moment a prospect decides you're worth your price. Your inquiry line goes live on day one, so no lead waits while we work. You leave with a brief that reads your business back to you more clearly than you've ever said it.Positioning before pixels.
Read moreBefore anything is designed, we decide what the brand must make people believe, and in what order. One idea it will own, the argument for your price, and two creative directions to choose between. This is the one gate where you can walk away: if it isn't right for you, you stop here, keep the strategy, and pay the deposit only.Identity, web, and AI. Built in sequence.
Read moreLogo, type, color, voice, copy and website, built by Vanja and Andjela's team on a schedule you can plan around. Revision rounds are fixed and written down before we start, so the work keeps its spine and you always know where you stand.Tested on the real thing.
Read moreWe put the brand on the pieces you'll actually use: the deck, the proposal, the signature, the profile, the pages. What doesn't hold up gets fixed here, before anyone outside the room sees it. Nothing launches without your final approval.Launch is day one. We stay on.
Read moreLaunch on your domain, every file, login and license handed over in your name, and support for 7 to 21 days depending on the step. If we launch late, you get 7 extra days of support for every week we're late. After that, the work can continue as a standing retainer. “That kind of ongoing partnership is rare and increasingly needed in an AI era.” · Carol Kim, Shasta Advisory.We buildthe version of youthat walks in first.
The Legacy Engagement
One method. One transformation: from functional but forgettable to the brand everyone in the room assumes is the expensive one.
Best investment: $13,500, brand and website, live in six to eight weeks. Every other option is built around where your business is.
The Shadow Leader & The Phantom Beauty.
Vanja and Andjela. Brand Director and Creative Director, co-owners of every shadow this studio casts. He treats your brand like an investment. She makes sure it's unmistakable. Nothing ships until it survives them both, so the two you meet on the first call are the two who lead the work, and the two whose reputation ships with it.
Vanja, with his keen eye for detail, ensures everything is pixel-perfect. Andjela brings a playful energy, pushing boundaries and challenging perfection. Together, they produce work that is jaw-dropping.
Stephen Hilgart came to us as a client. He is now our strategy partner.
He hired us before he joined us: he saw the work from the buying side first, then decided he would rather be on this side of it. Vanja and Andjela still lead every engagement. Stephen sharpens the thinking before the design starts.


The Shadow Legacy is a woman-owned studio. For eleven years, Andjela has decided which brands are ready to leave the shadows.
Case studies
See all projectsQuestions founders ask The Shadow Legacy.
The Shadow Legacy publishes every price, because it saves everyone's time. Each option is built around where your business is: Launch at $5,000 for a launch-ready brand, up to Legacy at $27,500 for the full system. Most clients choose brand and website together at $13,500.
Most clients go live in six to eight weeks with brand and website together. A launch-ready brand takes about three weeks, the full system eleven to fourteen. Strategy leads, design follows, and nothing ships before it's right.
Every deliverable has a fixed number of rounds, written into your agreement before we start: two for the logo, the website design and the copy, one for most of the rest. Extra rounds are $450 each, agreed before any work begins. Endless revisions are how good brands get committee'd to death.
Vanja and Andjela lead every project directly. The studio stays small, so the people you hire are the people who shape the work.
The Shadow Legacy takes 40% to start, 30% when you approve the strategy and creative direction, and 30% at launch. Structured like the investment it is.
You do. The Shadow Legacy transfers full copyright on final deliverables at final payment. We reserve the right to show finished work in our own portfolio.
Your domain, website platform, font licenses, hosting, photo shoots, printing and paid ads. You pay those providers directly, never through us and never marked up, and you get the full list before you sign anything.
AI can build you a website, the same one it builds everyone else. A founder who chairs a $4-billion portfolio considered that route and hired us instead. A brand isn't assembled from prompts; it's built from understanding who you are and making strangers feel it. We build AI into the brands we make. We are also what it can't do.
With all of today's AI tools, I could have built a website with brand logo and color scheme. As a bootstrapped entrepreneur, I considered a DIY approach. But I was looking for more. I knew a collaborative process with real experts and creatives could truly translate not just what I do, but who I am and what it feels like to work with me.
Yes, where it earns its place. The Shadow Legacy sets your brand up so Google and AI assistants can find and read it correctly, builds the automations that answer and follow up every inquiry, and makes AI photography from your own photos. A brand a machine can read correctly is a brand that stays consistent at scale.
Yes. Every step includes support after launch: 7 days for a brand, 14 with the website, 21 with the full system. After that, The Shadow Legacy offers a standing retainer: strategy sessions, new pitch decks, website updates, campaigns, social, and the systems we build. Launch is day one; most of the work of a legacy comes after.
They offer an incredible monthly service where I can send them the raw content for my playbooks and other resources… This service is a game-changer, saving me countless hours of trying to DIY on Canva or using copycat templates.
Five. The Shadow Legacy runs a maximum of five client engagements at a time, which is why start dates are scheduled rather than immediate.
Within 24 hours you receive our Welcome Guide and a link to book a call. We talk, check the chemistry, and if it fits, you get a proposal and a start date.

One step left.It's yours.
Somewhere right now, a buyer is deciding what you're worth.Four minutes here decides what they find.
















