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Brand StudioIdentity · Web · Packaging · AI
Bathke Bespoke campaign photograph: model in a camel coat and red bespoke shoes walking past a painted mural

Your clients decide in seconds. We design those seconds.

Before a word is spoken, your brand has already named your price.

Identity, web, packaging, and AI for founders who want a better number.

Selected work
Shasta Advisory case cover designed by The Shadow Legacy
Brand identity · Website · Brand guidelines

Shasta Advisory

The brand that made a firm of one read like an institution.

Brands we've built and rebuilt.

BrightsteadGrantAuthorityGhetto Country BrandmotherBathke BespokeShasta AdvisorySteel Root CapitalImpact Growth CapitalRedd GolfHandpan DojoEva Longoria Foundation

No trophies.A waiting list.Awards are judged by designers.Brands are judged by the market.

01 · Praise

What they say when we're not in the room.

5.0 from 8 reviews on Google

02 · Method & studio

We buildthe version of youthat walks in first.

03 · The offer

The Legacy Engagement

One flagship engagement. One transformation: from functional but forgettable to the brand everyone in the room assumes is the expensive one.

Engagements begin at $13,499.

The Shadow Leader & The Phantom Beauty.

Vanja and Andjela. Brand Director and Creative Director, co-owners of every shadow this studio casts. He treats your brand like an investment. She makes sure it's unmistakable. Nothing ships until it survives them both, so the two you meet on the first call are the two who lead the work, and the two whose reputation ships with it.

Vanja, with his keen eye for detail, ensures everything is pixel-perfect. Andjela brings a playful energy, pushing boundaries and challenging perfection. Together, they produce work that is jaw-dropping.
Phyllis Williams-Strawder · Certified Brand Strategist
Andjela, The Phantom Beauty — Creative Director of The Shadow Legacy
Vanja, The Shadow Leader — Brand Director of The Shadow Legacy

The Shadow Legacy is a woman-owned studio. For eleven years, Andjela has decided which brands are ready to leave the shadows.

Case studies

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FAQ

Questions founders ask The Shadow Legacy.

Engagements at The Shadow Legacy begin at $13,499. We publish the floor. It saves everyone's time. Yours most of all.

The Shadow Legacy runs most engagements in six to eight weeks. Strategy leads, design follows, and nothing ships before it's right. Brands built in a weekend look like it.

Structured rounds inside each phase: enough to get it right, scoped so the work keeps its spine. Endless revisions are how good brands get committee'd to death.

Vanja and Andjela lead every project directly. The studio stays small, so the people you hire are the people who shape the work.

The Shadow Legacy takes 50% to reserve your place in the calendar; the balance is billed across the engagement. Structured like the investment it is.

You do. The Shadow Legacy transfers full copyright on final deliverables at final payment. We reserve the right to show finished work in our own portfolio.

Font licenses, printing, hosting, photography, the third-party AI subscriptions your systems run on, and copywriting beyond brand-voice foundations. We tell you exactly what to budget before you sign anything.

AI can build you a website, the same one it builds everyone else. A founder who chairs a $4-billion portfolio considered that route and hired us instead. A brand isn't assembled from prompts; it's built from understanding who you are and making strangers feel it. We build AI into the brands we make. We are also what it can't do.

With all of today's AI tools, I could have built a website with brand logo and color scheme. As a bootstrapped entrepreneur, I considered a DIY approach. But I was looking for more. I knew a collaborative process with real experts and creatives could truly translate not just what I do, but who I am and what it feels like to work with me.
Carol Kim · Founder & Principal, Shasta Advisory

Yes. The Shadow Legacy builds AI two ways: systems that run inside your business (brand-trained agents, content engines, automations your team operates) and brand systems engineered so the AI tools you already use stay on-brand without supervision. A brand a machine can read correctly is a brand that stays consistent at scale.

Yes. The Shadow Legacy offers a standing retainer for long-term brand support: strategy sessions, new pitch decks, website updates, campaigns, social, and the AI systems we build. Launch is day one; most of the work of a legacy comes after.

They offer an incredible monthly service where I can send them the raw content for my playbooks and other resources… This service is a game-changer, saving me countless hours of trying to DIY on Canva or using copycat templates.
Phyllis Williams-Strawder · Certified Brand Strategist

Five. The Shadow Legacy runs a maximum of five client engagements at a time, which is why start dates are scheduled rather than immediate.

Within 24 hours you receive our Welcome Guide and a link to book a call. We talk, check the chemistry, and if it fits, you get a proposal and a start date.

One step left.It's yours.

Somewhere right now, a buyer is deciding what you're worth.Four minutes here decides what they find.